Terms of Service

Draft — last updated 28 August 2026

These terms govern your use of Formative Unites (“Formative”), a marketplace connecting brands with content creators for paid campaigns. By creating an account you agree to them.

1. Accounts

• You must be at least 18 and able to enter a binding contract.
• Provide accurate information and keep it current.
• You are responsible for activity under your account and for keeping your credentials secure.
• Creators must verify their identity before their profile can be discovered by brands or before receiving payment.
• Brands must verify both the individual and the company they represent.

2. What Formative is — and is not

We provide the platform where brands and creators find each other, agree terms, and complete work. The agreement for any campaign is between the brand and the creator. We are not a party to it, not an employer, and not an agent for either side. We do not guarantee that any campaign will be offered, accepted, or produce any particular result.

3. Connected social accounts

• You connect your own accounts, through each platform’s official login. You may disconnect at any time.
• You confirm you own or are authorised to manage every account you connect.
• You authorise us to retrieve profile information, performance metrics, and public posts from those accounts, and to display them on your media kit.
• Where you grant publishing permission, you authorise us to post approved campaign content to those accounts on your behalf.
• Your use of each connected platform remains subject to that platform’s own terms. Nothing here overrides them.

4. Content

• You keep ownership of everything you create.
• You grant Formative a licence to host, display, and distribute your content as needed to operate the platform — including publishing it to your connected accounts when you have approved that.
• Usage rights granted to a brand are defined in each campaign agreement, including their duration. They do not extend beyond what that agreement says.
• You are responsible for having the rights to everything you submit, including music, footage, and the likeness of anyone appearing in it.
• Sponsored content must be disclosed as required by law and by the platform it appears on. Where the platform provides a paid-partnership label, it must be used.

5. Campaigns, payment, and escrow

• Brands fund the full campaign budget into escrow before a campaign is posted. Funds are held by our payment processor.
• Funds remain locked for the duration of the campaign and cannot be withdrawn mid-campaign.
• Each signed deal draws its agreed rate from that balance.
• Payment is released to the creator on verified delivery — proof of publication plus the agreed analytics window.
• At the end of a campaign, the brand chooses whether unspent funds are returned or retained as a platform balance for future campaigns.
• Formative charges a fee on campaign transactions. Current fees are shown in the product before you commit.

6. Cancellation and disputes

If a deal ends before delivery, funds are handled according to the terms of that deal. Where the two sides disagree, we will review the record — the contract, the messages, and the delivery evidence — and make a determination in good faith. We are not a court and our determination does not prevent either side from pursuing other remedies.

7. Acceptable use

You may not:

• Misrepresent your identity, audience, or performance, or connect an account you do not control.
• Use bots, purchased followers, or artificial engagement.
• Take a deal off-platform to avoid fees after being introduced here.
• Post unlawful, infringing, hateful, or deceptive content.
• Scrape, reverse-engineer, or interfere with the platform.

We may suspend or close accounts that break these rules.

8. Our intellectual property

The platform, its software, and its brand are ours. Nothing here transfers any of it to you.

9. Disclaimers and liability

The platform is provided “as is”. We do not warrant that it will be uninterrupted or error-free. Metrics retrieved from third-party platforms are provided by those platforms and we do not guarantee their accuracy or availability. To the fullest extent permitted by law, our total liability arising from your use of the platform is limited to the fees you paid us in the twelve months before the claim.

10. Changes and termination

We may update these terms and will notify account holders of material changes. You may close your account at any time. Obligations under campaigns already underway survive closure.

11. Governing law

These terms are governed by the laws of the Commonwealth of Pennsylvania, United States. To be confirmed by counsel.

12. Contact

legal@formativeunites.us